Crop to Cup

At Di Bella Coffee, we believe it is our responsibility to support the communities that support us which is why in 2010 we established My Crop to Cup, a green bean buying program.

The program focuses on building skills locally, providing job security and growth opportunities for local workers, upholding ethical practices and encouraging sustainable farming. The initiatives that the program supports will not only improve the quality of green beans, but the quality of life for those who produce them.

Our Green Bean Specialist travels to origins (coffee growing regions) working directly with the growers who supply our coffee, to select the highest quality crops, ensuring they are grown and farmed under ethical and sustainable conditions.

Di Bella Coffee selects only the most responsible coffee growers and rewards them with prices that reflect the high quality of their crop. This in turn, affords the opportunity to implement positive changes for their workers, through respectful employment, healthcare and educational programs for them and their children.

The personal markings on our coffee bags are evidence of our direct trade relationship with our farmers.